I just returned from a speaking engagement for CDECA (Canadian Decorators Association) in Toronto, Canada. They invited me to speak on photography, electronic storyboards, social networking & marketing. I was happy to accept, since these are my favorite things to share! The photograph above was taken during the break after my morning session. It’s me doing my next favorite “Answering Questions.”
This was my first trip to Canada, so I was not sure what kind of weather to expect. With all of the stories I had heard, I was thinking that Canada was going to have a climate similar to the North Pole, but Barbara assured me the weather was very similar to New York’s weather. In fact, the weather in Nashville, TN, and Toronto were almost identical while I was in Canada. Jerry and I will have to go back in the summer and take some time to see the beautiful sights of this wonderful country!
A very funny story:
I have to tell on myself, during my visit to Canada I got myself into a bit of trouble. This was my first trip outside of the United States, so of course I secured a passport. As I flew out of Nashville, stopped briefly in Chicago, and finally landed in Toronto, I thought to myself, “This passport thing is a breeze!” Unfortunately, this was not the end of the story. On the first leg of my flight with American Airlines, the flight attendant mentioned that she was going to pass out surveys to every passenger. I was happy to take one because I love helping companies learn what their customers think so they can make improvements in their business. Then, on the second leg of the flight from Chicago to Toronto, the flight attendant passed out surveys again, but this time she didn’t even mention that they were surveys. I thought, “How rude of her to just expect us to fill them out.” This is where my smooth trip began to fall apart. I decided not to even look at that paper because two surveys in one day is simply TOO MUCH!! The plane landed and as everyone exited the plane I noticed two people had a piece of paper tucked in their passports. I pondered for a moment and decided that it was some extra personal paper they had with their passport. The plane was a regional jet, which is small, so I had to remove my projector from my small suitcase and then, of course, I had to repack everything once I was off the plane. It took a while for me to repack everything. That’s when I looked up and found that I was all by myself in the HUGE Toronto airport. I followed the signs that pointed to Customs for what seemed like a very long journey. There was no one else around and I wondered where everyone went and started hoping that I was still on the right path. Finally, I entered an area with lots of people … I’ve finally arrived at Customs and there are lots of lines and lots of people in each of those lines. The people in these lines all had one thing in common, YIKES, they all had that paper tucked in their passport! While I was in the line, I kept surveying the crowd to see if anyone would be exempt from having this paper. I finally spotted one that did not have this paper, so I thought that maybe things weren’t so bad. As I finally got to the front of my line, I went up to the counter and say, “I bet you’re going to tell me I need another piece of paper.” He says, “You don’t have it?” I mentioned that this was my first trip outside of the US, thinking that would help me somehow and that I could be exempt from having to have that paper. I then used my best schmoozing skills on him, but still he didn’t wave me on. Instead, he tells me I need to go over to the station against the wall where there are extra papers. He also tells me that once I have filled out the paper, I can come to the front of his line. At this point, I am falling in love with Canada, that’s customer service! Once I got to the counter with all the papers I realized that these were the papers for me to declare what I am bringing into the county. Oh brother, I could have avoided all of this if I hadn’t just assumed that the flight attendant was passing out another customer service survey!
There are two morals to this story.
- A company should not assume that customers know things the company takes for granted.
- Never assume anything!
Barbara Cole and all of the CDECA organization were such gracious hostesses. They went out of their way to make me feel welcome. I thought the South had the “Friendly” award all wrapped up, but I guess us Southerners will have to share that title with Canada. Barbara picked me up from the airport. We stopped by the International Centre so that Barbara could be sure everything was going as planned. We stayed for a bit and I even helped with some of the flower arranging!
I was so impressed! They went all out with fresh flowers, fabulous tote organizers, and great food. I love the spike look that Spider Mums give; they are a lot of bang for the buck. They even served healthy smoothies during the day.
The night I arrived, several designers took me out to eat at Scorpio Seafood & Steak. I had the best grilled Mahi Mahi I have ever had and their bread was fabulous! The owner could not believe I was from Nashville, Tennessee. Sylvie Bigaouette, from Plaza Interiors, chimed in to let him know that she had traveled from Windsor (which is over 3 hours away) and the owner looked back at me and said “oh” in a low voice as he raised his eyebrows. We all had a huge laugh as you could tell the owner was not nearly as impressed with her travel time as he was with mine.
After the seminar, several of us headed to downtown Toronto to dine at 93 Harbord. Isam Kaisi the owner and Executive Chef, is a cousin to Nina, one of the designers at the seminar. The homemade pita bread with a green olive mash dressing was fabulous! The Lamb Tagine, Cornish Hen, and Halibut entrees were just as impressive. Of course, if you know me, I talked the table into sharing everything. I LOVE trying new food!
The biggest challenge I encountered during the seminar was time. I had so much to say and knew I would have a really hard time getting it in during my allotted time. As you can see, everyone enjoyed the networking time during the breaks. I received so many great comments from the audience! I think we will be seeing lots more Canadians blogging, joining Facebook, and using Minutes Matter Studio.
To my surprise, after I finished my last session CDECA presented me with the book Spectacular Homes in Toronto. They couldn’t have given me a better thank-you gift! I have already taken several photos of pages with my iPhone and uploaded those photos to my Evernote account and filed them inside my Decorating folder. Have I mentioned lately that I L-O-V-E my iPhone? Click on the image above to see some of the photography in this book. Panache publishes “Spectcular Homes” books for lots of different countries and cities. Check them all out.
Thank you CDECA for the warm Canadian welcome! I am looking forward to visiting you again someday soon.
This week, we are wishing you all a Happy Thanksgiving, and we are also sharing Secret #3, “The Power of Consistent Communication” from our upcoming project, “The Power of I.” Keeping your name in front of your clients on a regular basis is the key to keeping your company “Top of Mind.”
How easy would it be to keep your name in front of your clients if you had numerous pre-made postcard templates? What a time saver; you could literally get this done in a matter of minutes.The rendering above is just ONE example of a postcard included in the “Power of I” that could be emailed, added to your blog or Facebook, or actually printed and mailed to your clients. The rendering not only shows off your skills as a designer but as a graphic artist as well.
We will be sharing several other secrets prior to the release of “The Power of I.” Be sure to check your email so you don’t miss a secret. Did you miss Secret #1 or Secret #2? All secrets are posted on our blog as they are released. You can search our blog and use the keyword “Secret” to find them all.
According to a recent article by Kim Komando, large parts of our lives are moving online. That’s especially true of our entertainment options. Unfortunately, that opens the door to criminals and most of these sites should be avoided. They may be offering pirated movies. Some sites charge customers a fee, but all you get are links to legitimate, free sites. The worst offense of all, though, is that many of these sites are selling your credit card information to criminals. That’s just asking for identity theft! It would be nice if the Internet police could shut them down. Unfortunately, there is no such organization. These crooks are often foreign and pretty much operate with impunity. So, it’s up to us, the customer, to steer clear.
My Top 5 Internet warnings:
1. Always keep this thought in your mind, “If it sounds to good to be true, it probably is.” If your gut is telling you to beware – LISTEN!
2. Use caution before clicking on a flashing advertisement; make sure you trust the company.
3. Do not give your credit card number to a company on the Internet that you do not know. They could be criminals and now they have your credit card number.
4. Do not purchase software for $25 when the retail cost is $200 (i.e., Microsoft products, Adobe products, etc.) Not only did you give a criminal your credit card number, the software more than likely will not work properly.
5. Never open a zipped/compressed or executable (.zip or .exe) file unless you are EXPECTING the email. Zip files can contain an executable file that infect your computer with a virus.
Bonus Tip: Never, and I mean never ever, give your password to anyone requesting it via email or enter a password into a link sent to you in an email.
Jerry and I returned from High Point Furniture Market in High Point, NC, last Friday. We were there for almost nine days. Wow, talk about a long show ~ we were both exhausted! I guess it has to be that long since the market is so large and there is so much to see. For Minutes Matter, this was our busiest market ever, however, we did take time out to visit several showrooms and take a few videos with our Flip Video Camera. If you have never been to High Point, I definitely recommend it. It’s a great experience. There are so many products you won’t see anywhere else. Just watch some of these videos and you will see what I mean!
Favorite Find #1: Peninsula Home Collection Company
This company had gorgeous furniture pieces and were very designer friendly.
Website: www.phcollection.com
Order Requirements: No minumim opening order for designers
Favorite Find #2: Englishman’s Fine Furnishings
Beautiful outdoor patio pieces!
Website: www.englishmansfurniture.com
Order Requirements: No minimum order.
Favorite Find #3: Crestview Collection
Great prices on lamps.
Website: www.crestviewcollection.com
Order Requirements: $350 minimum order.
Favorite Find #4: Guild Master
I loved everything in this showroom!
Website: www.decorize.com
Order Requirements: $250 minimum order.
Favorite Find #5: Wilson Clement
This company had beautiful unique glass pieces.
Website: www.wilsonclements.com
Order Requirements: $250 Minimum – 15% shipping & handling.
After working at High Point Market all last week, Jerry and I were pretty exhausted. It was a 9-hour drive back to Tennessee, but luckily Beth Hodges had loaned us an audio book (The Appeal by John Grisham) that helped us pass the time. Thanks Beth!
Several members from the local WCAA chapter help staff our booth during High Point Market, all of which just happen to be raving Minutes Matter fans. Amy Gilbert and Amy Meineke are two of the members that have helped staff our booth for the past eight markets. This market, the Amys invited Jerry and me to visit their newly formed partnership venture in Jamestown, NC. Several months ago, Amy and Amy decided to join forces in a business called Window Works. Both of these women are dedicated and enthusiastic about our industry. I love to hear the passion in their voices when they speak about their business. A local magazine, Guilford Woman did a copy story on their business.
The reception area is decorated very tastefully.
The fabric studio was neat as a pin. This room would be very inviting and appealing to any client.
The office includes a dual desk for both of them to work. The only things I thought they needed to add to their office were dual monitors. Since we have added dual monitors to our office, we can have two or more programs viewable at all times. All you need to do is set your second monitor to be an extension of the primary monitor. I’ll bet the next time I visit they both will have dual monitors sitting on their desks!
Their workroom is very well equipped and has all the necessary tools to fabricate any size job. When we arrived for our visit, they were adding trim to drapery panels.
Partnerships can be a challenge, however, these women seem to have done everything right. Great job!
On Wednesday, October 28 at 1 PM Eastern we’ll be meeting on line for a one hour presentation of Studio 3.0. This webinar is geared to new users, whether you’re trying Studio for the first time or have upgraded to 3.0. We’ll demonstrate the Step System and how easy it is to create a to-scale rendering with all the bells and whistles. Have a photo of your client’s room? Even easier – we’ll show our exclusive Set Scale and Photo Clip tools. And for a special treat, you’ll get to see all the beautiful new images from Jackie Von Tobel Module 3! Fifteen minutes will be reserved at the end for any questions you may have.
Please click here to register (and if you are off to a Halloween Party and can’t make it – don’t worry – there will be a recorded video of this webinar you can watch at your convenience!)
https://www1.gotomeeting.com/register/773490881
PS that cute card was created entirely in Studio!
When you open your Studio program this week, you should receive a prompt telling you that there is an update available. This update is for ALL Studio 3.0 users and contains several enhancements, as well as the images for “Jackie Von Tobel’s Module 3!” (Remember, even though everyone will be able to see Jackie’s designs, only those who have purchased that particular JVT Module will be able to drag those images onto their workspace.)We’ve made it easier to recognize Jackie Von Tobel images which now display as blue text so you can quickly distinguish Jackie module images from the other images inside Studio.
It’s here … Jackie Von Tobel’s Module Three is now available! There are over 250 gorgeous new designs for you to customize and use for your clients.
If you haven’t purchased this module yet, now is the time. Adding images to Studio will allow you to create rendering faster. Remember, all full designs break-apart. You can mix and match to create a unique look and then save to your custom tab. Module Three sell for $197.
The inspiration for the Music room came from the bright red dress and the variegated colors in the hat. Red is a favorite color for the client so I felt it had to be used for the music room.
The bottom of drape is full and flouncy like the bottom of the dress. The top to the drape has fullness in the tabs and the bands that pull the tabs together. At the bottom of the gathered bands is a soft feather that brings in just a touch of the hat. The pink body of the drape pulls just a touch of the variegated colors from the hat. The hardware, a simple brushed nickel finish with finials, it is minimal in the design making the focus the drape and its color. The leather chairs are fun and modern, and inspired by the solid red of the dress. In the corner of the room just out of sight is a baby grand piano with a black lacquer finish. The art in the room is from a young artist, my daughter, which was inspired by the black and red and the past. Everyone needs a music room, don’t you think.
To see all of the designs in Vision Magazine please click the picture
In our new project,The Power of I, we will show you the importance of “Personal Branding.” Your branding does not stop at the office door. It permeates every aspect of your business, including your personal appearance, attitude and habits, as well as those of your employees. You are a walking billboard for your company and you must conduct yourself accordingly in order to protect your intended brand image.
Putting a face to your name is a great way to gain new clients and connect with old ones, but relying on that Glamour Shot you had taken eight years ago is probably not a good idea. It’s important to keep your professional photographs current so your clients can actually recognize you. I know it can be hard to let go of the past as we forge ahead into the future, but an inaccurate or poorly shot photo can do more harm than good. So, if it has been years since you had a head shot taken put that on your to do list for 2010. We love the more casual looking shots.
I chose to interpret this colorful Christian Dior Haute Couture design literally, starting with the racy part – the black tulle, using that as the sheer undercurtain in my treatment. The cowl neckline embellished with silk flowers became a swag, dressing puddled panels for lots of drama against the white woodwork and charcoal wall. Sinuous cascades lined in black stand in for the slim sleeves and gloves, while opposite, electric blue feathers were transformed into decorative tassels. And supporting it all, a specially turned silver leafed wood pole mimics the Tahitian gray pearl necklace. (click on image to enlarge)
