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        Do you know your close ratio? It’s the percentage of interior design prospects you close every month, and the higher it is, the more money you’ll make…and this part is important…without having to spend any extra time or money....

      Are you kidding me? I thought I just had to design great spaces, set up a nice website and the clients would be knocking down my door!? All I needed to do was build it and they would come, right? Wrong. If you’ve ever said those words to yourself, you’re in...

So often designers tell me they don’t like selling because they think they have to brag about themselves, and that makes them uncomfortable because they don’t want to sound salesy or conceited. The problem is, your client won’t hire you unless they know what you can do for them....

We’ve all been there before. You spend a lot of time with a prospective client and just know you’re the right interior designer for them, and then they say, “I want to think about it.”  Your heart sinks and you wonder what went wrong. You were so sure you were a good fit. Why did...

When you think of the word ‘sales’ or ‘selling’… does it conjure up a negative image? Do you immediately think of a used car salesman? That’s completely normal. But savvy business owners learn to change that image in their minds. Why? Because it makes all the difference between...

I hear it all the time. “What do I say when my client does this or says that?” The words you use can often make the difference between winning the business and losing the business. Early in my career, I had no idea how to ask or answer tough client questions. I...

When you meet with a prospective client for the first time, what is your focus? Do you spend most of your time asking ‘what’ questions: What are you looking for? What are your taste preferences? What look are you trying to achieve? Those are important, but they...