Interior Designers: Are You Using Leverage?
Do you know your close ratio? It’s the percentage of interior design prospects you close every month, and the higher it is, the more money you’ll make…and this part is important…without having to spend any extra time or money. And since there are only so many hours in the day to interview prospective clients while serving your current clients, the more efficient you are, the more money you’ll make. That’s called leverage.
For example, if you close 1 out of every 10 prospects, then your close ratio is 10% – not bad in today’s economy. But think of the amount of time and energy it takes to speak with those 10 people. Which would you rather do: attract 10 more prospects a month and have to speak with 20 per month, just to close one additional client? Or would you rather learn how to close 2 or 3 clients out of 10, so that you’re making 2-3 times as much money without having to spend any more time?
How about 5 out of 5? That’s a 100% close rate, and how one of my students – Jamie – is using leverage to spend less time selling and more time doing what she loves…designing beautiful spaces.
Want to learn more? If you missed last week’s ground-breaking training, “Discover the Secret Formula to STAND OUT from Other Designers and Communicate Your Value So Your Prospects Are Willing To Pay TOP DOLLAR For Your Services!”, you have one last chance to learn what designers around the world are raving about.
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“Your design solution was the most amazing formula I have ever heard!” – Mary
“Maria, Loved the presentation…you cut right to the heart of designer’s biggest challenges.” – Becky
“The value formula helped tie together not just problem-solving but how to inspire customers to want to buy.” – Valerie
