In Jeffrey Gitomer’s email today, he reminds all business owners how important it is to put customer service at the top of our priority list. Exemplary customer service is the best way to ensure that your clients are happy and your business continues to flourish. The fact is customer service requires effort on a consistent basis and it cannot be left to chance. Many businesses tend to forget how even mediocre customer service can produce devastating results. Take some time to reflect and determine what areas in your business you can improve to achieve a better relationship with your clients.

Below is a partial excerpt from Jeffrey‘s email:

HERE’S HOW TO SERVE:

• Start friendly NO MATTER how they act or talk.
• Get off your high (pc) horse.
• Don’t worry about how you feel – worry about how they feel.
• Ask them how you can help them the most.
• Help them with whatever they need.
• Don’t tell them what you can’t do, tell them what you can do.
• Get them to agree that the solution you offer, or answer they need, is the one they are expecting, and the one they are pleased with (not “satisfied” with).
• Engage them personally during the conversation.
• Make CERTAIN customers are happy as a result of the call.
• Follow through on your promises with action and communication.

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