In our new project,The Power of I, we will show you the importance of “Personal Branding.” Your branding does not stop at the office door. It permeates every aspect of your business, including your personal appearance, attitude and habits, as well as those of your employees. You are a walking billboard for your company and you must conduct yourself accordingly in order to protect your intended brand image.

Putting a face to your name is a great way to gain new clients and connect with old ones, but relying on that Glamour Shot you had taken eight years ago is probably not a good idea. It’s important to keep your professional photographs current so your clients can actually recognize you. I know it can be hard to let go of the past as we forge ahead into the future, but an inaccurate or poorly shot photo can do more harm than good. So, if it has been years since you had a head shot taken put that on your to do list for 2010. We love the more casual looking shots.